About me
About me
About Me
Publishing a research paper "Make-a-thon: A blueprint for SDG-driven innovation" — Inspired by its success, high participation and collaboration for social impact, I published a conference paper laying down a blueprint for SGD-driven innovation, with the intent of anyone replicating Make-a-thon in other contexts worldwide. I presented this paper at ISPIM - International Society for Professional Innovation Management 2020 virtual conference.
Organizing Makeathon Porto — Organized, hosted and raised funding for a self-initiated project "Makeathon Porto): a 48h innovation marathon aimed at answering some of the main challenges from the United Nations' Sustainable Development Goals (SDGs), and deeply rooted in the Maker Movement.
Organizing Makeathon Porto — Organized, hosted and raised funding for a self-initiated project "Makeathon Porto): a 48h innovation marathon aimed at answering some of the main challenges from the United Nations' Sustainable Development Goals (SDGs), and deeply rooted in the Maker Movement.
Closing event and announcing the winners of the prize.
Closing event and announcing the winners of the prize.
Closing event and announcing the winners of the prize.
Makeathon Porto
Career Highlights
Career Highlights
Career Highlights
10+ New Product Concepts — I led end-to-end user research culminating in 10+ new product concepts, and resulting in revenue growth, added value to business and product improvements in the healthcare pain management space.
10+ New Product Concepts — I led end-to-end user research culminating in 10+ new product concepts, and resulting in revenue growth, added value to business and product improvements in the healthcare pain management space.
10+ New Product Concepts — I led end-to-end user research culminating in 10+ new product concepts, and resulting in revenue growth, added value to business and product improvements in the healthcare pain management space.
1 Strategic Org. Refocus — I identified white space opportunities through user research and developed winning strategies, resulting in a top-management strategic focus on women's health to enter in a new wellness OTC space in the North America market.
1 Strategic Org. Refocus — I identified white space opportunities through user research and developed winning strategies, resulting in a top-management strategic focus on women's health to enter in a new wellness OTC space in the North America market.
1 Strategic Org. Refocus — I identified white space opportunities through user research and developed winning strategies, resulting in a top-management strategic focus on women's health to enter in a new wellness OTC space in the North America market.
5 Markets — Managed and led user research and design processes across 5 key markets: North America, Europe, LATAM, India and Russia.
5 Markets — Managed and led user research and design processes across 5 key markets: North America, Europe, LATAM, India and Russia.
5 Markets — Managed and led user research and design processes across 5 key markets: North America, Europe, LATAM, India and Russia.
5 Markets — Managed and led user research and design processes across 5 key markets: North America, Europe, LATAM, India and Russia.
Leadership Recognition — Received recognition from leadership (CEO, Managing Director, Chairman) for seamlessly driving user research that led to tangible business outcomes and high collaboration between teams (marketing, medical, product and design teams). Quoting a senior leader: "A great example of true collaboration bringing new opportunities. One of the best projects I've seen in 4 years".
Leadership Recognition — Received recognition from leadership (CEO, Managing Director, Chairman) for seamlessly driving user research that led to tangible business outcomes and high collaboration between teams (marketing, medical, product and design teams). Quoting a senior leader: "A great example of true collaboration bringing new opportunities. One of the best projects I've seen in 4 years".
Leadership Recognition — Received recognition from leadership (CEO, Managing Director, Chairman) for seamlessly driving user research that led to tangible business outcomes and high collaboration between teams (marketing, medical, product and design teams). Quoting a senior leader: "A great example of true collaboration bringing new opportunities. One of the best projects I've seen in 4 years".
Leadership Recognition — Received recognition from leadership (CEO, Managing Director, Chairman) for seamlessly driving user research that led to tangible business outcomes and high collaboration between teams (marketing, medical, product and design teams). Quoting a senior leader: "A great example of true collaboration bringing new opportunities. One of the best projects I've seen in 4 years".
1 Model for Cross-functional Teams — Successfully implemented a cross-functional collaboration model to drive product innovations, ownership, and alignment with strategic goals.
1 Model for Cross-functional Teams — Successfully implemented a cross-functional collaboration model to drive product innovations, ownership, and alignment with strategic goals.
1 Model for Cross-functional Teams — Successfully implemented a cross-functional collaboration model to drive product innovations, ownership, and alignment with strategic goals.
1 Model for Cross-functional Teams — Successfully implemented a cross-functional collaboration model to drive product innovations, ownership, and alignment with strategic goals.
Organizing Makeathon Porto — Organized, hosted and raised funding for a self-initiated project "Makeathon Porto): a 48h innovation marathon aimed at answering some of the main challenges from the United Nations' Sustainable Development Goals (SDGs), and deeply rooted in the Maker Movement.
Organizing Makeathon Porto — Organized, hosted and raised funding for a self-initiated project "Makeathon Porto): a 48h innovation marathon aimed at answering some of the main challenges from the United Nations' Sustainable Development Goals (SDGs), and deeply rooted in the Maker Movement.
Publishing a research paper "Make-a-thon: A blueprint for SDG-driven innovation" — Inspired by its success, high participation and collaboration for social impact, I published a conference paper laying down a blueprint for SGD-driven innovation, with the intent of anyone replicating Make-a-thon in other contexts worldwide. I presented this paper at ISPIM - International Society for Professional Innovation Management 2020 virtual conference.
Publishing a research paper "Make-a-thon: A blueprint for SDG-driven innovation" — Inspired by its success, high participation and collaboration for social impact, I published a conference paper laying down a blueprint for SGD-driven innovation, with the intent of anyone replicating Make-a-thon in other contexts worldwide. I presented this paper at ISPIM - International Society for Professional Innovation Management 2020 virtual conference.
Publishing a research paper "Make-a-thon: A blueprint for SDG-driven innovation" — Inspired by its success, high participation and collaboration for social impact, I published a conference paper laying down a blueprint for SGD-driven innovation, with the intent of anyone replicating Make-a-thon in other contexts worldwide. I presented this paper at ISPIM - International Society for Professional Innovation Management 2020 virtual conference.
Research and strategy that leads to high-value new business
Research and strategy that leads to high-value new business
Research and strategy that leads to high-value new business
Pitched and raised funding for a design event toward UN's SDGs
Pitched and raised funding for a design event toward UN's SDGs
Pitched & raised funding for a design event toward UN's SDGs
Pitched and raised funding for a design event toward UN's SDGs
Co-creation workshop for customer acquisition and retention for Nerivio, a digital therapeutic migraine device.
Co-creation workshop for customer acquisition and retention for Nerivio, a digital therapeutic migraine device.
Co-creation workshop for customer acquisition and retention for Nerivio, a digital therapeutic migraine device.
Closing event and announcing the winners of the prize.
Makeathon Porto
Makeathon Porto
Hi there! 👋
Hi there! 👋
I'm a design strategist and researcher from Portugal, with a bachelors in Business Communication and a post-graduation in Product and Service Innovation.
(if you're a fellow alumni from Me310 Stanford/Sugar Network/Design Factory, raise your hands! let's connect).
From 2020 to 2025, I've lived and worked in Mumbai, India at
Dr. Reddy's Laboratories, Studio 5b (an innovation and design lab) to build people-centric healthcare experiences that go beyond the pill.
Prior, I've worked across multiple industries including insurance, healthcare and pharmaceuticals, agribusiness and marine.
I have also enjoyed mentoring/lecturing a post-graduation academic program (ME310 Stanford Product and Service Innovation) at Polytechnic Institute of Porto.
I'm a design strategist and researcher from Portugal, with a bachelors in Business Communication and a post-graduation in Product and Service Innovation.
(if you're a fellow alumni from Me310 Stanford/Sugar Network/Design Factory, raise your hands! let's connect).
From 2020 to 2025, I've lived and worked in Mumbai, India at
Dr. Reddy's Laboratories, Studio 5b (an innovation and design lab) to build people-centric healthcare experiences that go beyond the pill.
Prior, I've worked across multiple industries including insurance, healthcare and pharmaceuticals, agribusiness and marine. I have also enjoyed mentoring/lecturing a post-graduation academic program (ME310 Stanford Product and Service Innovation) at Polytechnic Institute of Porto.
I'm a design strategist and researcher from Portugal, with a bachelors in Business Communication and a post-graduation in Product and Service Innovation.
(if you're a fellow alumni from Sugar Network/Design Factory, raise your hands! let's connect).
From 2020 to 2025, I've lived and worked in Mumbai, India at
Dr. Reddy's Laboratories, Studio 5b (an innovation and design lab) to build people-centric healthcare experiences that go beyond the pill.
Prior, I've worked across multiple industries including insurance, healthcare and pharmaceuticals, agribusiness and marine. I have also enjoyed mentoring/lecturing a post-graduation academic program (ME310 Stanford Product and Service Innovation) at Polytechnic Institute of Porto.
I'm a design strategist and researcher from Portugal, with a bachelors in Business Communication and a post-graduation in Product and Service Innovation.
(if you're a fellow alumni from Me310 Stanford/Sugar Network/Design Factory, raise your hands! let's connect).
From 2020 to 2025, I've lived and worked in Mumbai, India at
Dr. Reddy's Laboratories, Studio 5b (an innovation and design lab) to build people-centric healthcare experiences that go beyond the pill.
Prior, I've worked across multiple industries including insurance, healthcare and pharmaceuticals, agribusiness and marine. I have also enjoyed mentoring/lecturing a post-graduation academic program (ME310 Stanford Product and Service Innovation) at Polytechnic Institute of Porto.
I'm interested in inclusive design, social impact, business design and applying futures thinking approaches to improve strategic business decision-making.
I have a keen interest in designing with minority groups and disabled persons, with a special emphasis on women and gender equality. One of my key references is "Invisible Women: Data Bias in a World Designed for Men."
I'm interested in inclusive design, social impact, business design and applying futures thinking approaches to improve strategic business decision-making.
I have a keen interest in designing with minority groups and disabled persons, with a special emphasis on women and gender equality. One of my key references is "Invisible Women: Data Bias in a World Designed for Men."
I'm interested in inclusive design, social impact, business design and applying futures thinking approaches to improve strategic business decision-making.
I have a keen interest in designing with minority groups and disabled persons, with a special emphasis on women and gender equality. One of my key references is "Invisible Women: Data Bias in a World Designed for Men."
I'm interested in inclusive design, social impact, business design and applying futures thinking approaches to improve strategic business decision-making.
I have a keen interest in designing with minority groups and disabled persons, with a special emphasis on women and gender equality. One of my key references is "Invisible Women: Data Bias in a World Designed for Men."
Career Interests
Career
Interests
Career Interests
Personal Facts
Personal Facts
In my free time: I've recently been exploring the undersea world by freediving and scuba diving 🪸. Or just simply swimming around :) Into analog film 🎞️ I'm a major foodie as well, so you can find me experimenting with different cuisines and whipping up a new recipe every now and then! 🥘
In my free time: I've recently been exploring the undersea world by freediving and scuba diving 🪸. Or just simply swimming around :) Into analog film 🎞️ I'm a major foodie as well, so you can find me experimenting with different cuisines and whipping up a new recipe every now and then! 🥘
India as my second home: I love learning from different cultures and perspectives, and immersing myself in their social, political, historical and systemic contexts to grasp how they shape people's lives. I've had the privilege to live in India for 5 years — a profoundly transformative experience that left a lasting impact on me.
India as my second home: I love learning from different cultures and perspectives, and immersing myself in their social, political, historical and systemic contexts to grasp how they shape people's lives. I've had the privilege to live in India for 5 years — a profoundly transformative experience that left a lasting impact on me.
India as my second home: I love learning from different cultures and perspectives, and immersing myself in their social, political, historical and systemic contexts to grasp how they shape people's lives. I've had the privilege to live in India for 5 years — a profoundly transformative experience that left a lasting impact on me.
India as my second home: I love learning from different cultures and perspectives, and immersing myself in their social, political, historical and systemic contexts to grasp how they shape people's lives. I've had the privilege to live in India for 5 years — a profoundly transformative experience that left a lasting impact on me.
In my free time: I've recently been exploring the undersea world by freediving and scuba diving 🪸. Or just simply swimming around :) I'm into analog film 🎞️ I'm a major foodie as well, so you can find me experimenting with different cuisines and whipping up a new recipe every now and then! 🥘
In my free time: I've recently been exploring the undersea world by freediving and scuba diving 🪸. Or just simply swimming around :) I'm into analog film 🎞️ I'm a major foodie as well, so you can find me experimenting with different cuisines and whipping up a new recipe every now and then! 🥘
Studio 5b team at an offsite trip in Goa, India.
Studio 5b team at an offsite trip in Goa, India.
Studio 5b team at an offsite trip in Goa, India.
Studio 5b team at an offsite trip in Goa, India.
Hampi, India
Hampi, India
Personal Facts
Makeathon Porto
Experience
Experience
Dr. Reddy's Laboratories
Design Strategy Manager
2023 – Present
Dr. Reddy's Laboratories
Design Strategy Manager
2023 – Present
Dr. Reddy's Laboratories
Design Strategy Manager
2023 – Present
Dr. Reddy's Laboratories
Design Strategy Manager
2023 – Present
Dr. Reddy's Laboratories
Senior Design Researcher
2020-2023
Dr. Reddy's Laboratories
Senior Design Researcher
2020-2023
Dr. Reddy's Laboratories
Senior Design Researcher
2020-2023
Dr. Reddy's Laboratories
Senior Design Researcher
2020-2023
Toyno
Design Researcher
2019-2020
Toyno
Design Researcher
2019-2020
Toyno
Design Researcher
2019-2020
Toyno
Design Researcher
2019-2020
Polytechnic of Porto
Innovation Coach
2018-2019
Polytechnic of Porto
Innovation Coach
2018-2019
Polytechnic of Porto
Innovation Coach
2018-2019
Polytechnic of Porto
Innovation Coach
2018-2019
Generali
Design Consultant
2017-2018
Generali
Design Consultant
2017-2018
Generali
Design Consultant
2017-2018
Generali
Design Consultant
2017-2018