Uncovering complex Realities to Design Better Futures
Uncovering complex Realities to Design Better Futures
Uncovering complex Realities to Design Better Futures
Uncovering complex Realities to Design Better Futures
I'm a design strategist and research manager with 8 years of experience from Porto, Portugal. I create people-centered solutions that drive real value for users and businesses alike.
I'm a design strategist and research manager with 8 years of experience from Porto, Portugal. I create people-centered solutions that drive real value for users and businesses alike.
I'm a design strategist and research manager with 8 years of experience from Porto, Portugal. I create people-centered solutions that drive real value for users and businesses alike.
I'm a design strategist and research manager with 8 years of experience from Porto, Portugal. I create people-centered solutions that drive real value for users and businesses alike.
Currently leading Design Strategy at Studio 5b @ Dr. Reddys.
Currently leading Design Strategy at Studio 5b @ Dr. Reddys.
Currently leading Design Strategy at Studio 5b @ Dr. Reddys.
Currently leading Design Strategy at Studio 5b @ Dr. Reddys.
I'm a design strategist and research manager with 8 years of experience from Porto, Portugal. I create people-centered solutions that drive real value for users and businesses alike.
Currently leading Design Strategy at Studio 5b @ Dr. Reddys.
Building Blocks
Building Blocks
Building Blocks
Research & Ethno
Understand user behaviors, business and system needs, analyze gathered data and translate it into actionable insights and opportunities.
Design Strategy
Develop strategies for successful delivery of solutions, value propositions for new business concepts, building pitches and roadmaps for implementation.
Service Design
Design enhanced services and customer experiences by addressing system complexities. Proficient with blueprints, journey mapping, design principles, A/B testing.
Facilitation & Training
Lead workshops, sprints and co-creation sessions on design thinking, innovation and ideation for cross-functional teams and leaders.
Navigating Ambiguity
Experience leading multiple projects parallelly, managing teams and stakeholders, handling open and broad briefs, building a collaborative environment across teams and functions.
Visualisation & Storytelling
Create compelling data visualizations and frameworks to transform complex data into clear insights that guide the business in making informed decisions.
Research & Ethno
Research & Ethno
Understand user behaviors, business and system needs, analyze gathered data and translate it into actionable insights and opportunities.
Understand user behaviors, business and system needs, analyze gathered data and translate it into actionable
insights and opportunities.
Understand user behaviors, business and system needs, analyze gathered data and translate it into actionable insights and opportunities.
Design Strategy
Design Strategy
Develop strategies for successful delivery of solutions, value propositions for new business concepts, building pitches and roadmaps for implementation.
Develop strategies for successful delivery of solutions, value propositions for new business concepts, building pitches and roadmaps for implementation.
Service Design
Service Design
Design enhanced services and customer experiences by addressing system complexities. Proficient with blueprints, journey mapping, design principles, A/B testing.
Design enhanced services and customer experiences by addressing system complexities. Proficient with blueprints, journey mapping, design principles, A/B testing.
Facilitation & Training
Facilitation & Training
Lead workshops, sprints and
co-creation sessions on design thinking, innovation and ideation for cross-functional teams and leaders. Lectured HCD in an academic setting and mentored events (Service Jam).
Lead workshops, sprints and co-creation sessions on design thinking, innovation and ideation for cross-functional teams and leaders. Lectured HCD in an academic setting and mentored events (Service Jam).
Navigating Ambiguity
Navigating Ambiguity
Experience leading multiple projects parallelly, managing teams and stakeholders, handling open and broad briefs, building a collaborative environment across teams and functions.
Experience leading multiple projects parallelly, managing teams and stakeholders, handling open and broad briefs, building a collaborative environment across teams and functions.
Visualisation & Storytelling
Visualisation & Storytelling
Create compelling data visualizations and frameworks to transform complex data into clear insights that guide the business in making informed decisions.
Create compelling data visualizations and frameworks to transform complex data into clear insights that guide the business in making informed decisions.
THE GOOD STUFF
THE GOOD STUFF
Featured Projects
Featured Projects
Featured Projects
Verve - Women's Health at the Center
Defining a strategic innovation roadmap for a new entry in the US wellness market by addressing women's needs and identifying winning business concepts..
WHITE SPACE RESEARCH
DESIGN STRATEGY
Verve - Women's Health at the Center
Defining a strategic innovation roadmap for a new entry in the US wellness market by addressing women's needs and identifying winning business concepts..
WHITE SPACE RESEARCH
DESIGN STRATEGY
THE GOOD STUFF
THE GOOD STUFF